![]() Baskin-Robbins now personifies its mission to flavor every day with “happy” and stay “forever young”. I'm almost certain Dad left around eight-fifty. Todays hours: Over 70 years ago, Burt Baskin and Irv Robbins had the crazy idea of offering 31 flavors of ice cream when everyone else was still selling. The new visual identity system was unveiled in April 2022, receiving a positive response from the industry and customers alike. We were worried that BaskinRobbins might be closed, she told him. Every touchpoint received a makeover with a new color palette as the foundation - ice cream photography, packaging, uniforms and in-store graphics round out the system to create a cohesive and playful brand expression. From sweet celebrations during good times, to cherished memories with close ones, ice cream has long held a special place in each tasters heart. ![]() Dunk it, blast it, scoop it it doesn't get more MEGA STUF than this. Whether you're scooping or sipping, we're topping it all with dreamy amounts of OREO creme. With its mid-century vibes, the new identity system is fun and bold retaining the “31” built right into the BR monogram itself. We're officially on Team OREO creme For a limited time, dig into delicious OREO creme with our new OREO MEGA STUF Cone and Cappuccino Blast. Leaning into their circus roots, the path to a younger, yet more sophisticated identity became abundantly clear. From ice cream flavors, sundaes, milkshakes and freezes, to premium ice cream cakes, a Baskin-Robbins near you has everything you need to celebrate the day. All Dunkin BR Express Drive Thru Order Now Soft Serve Apply All Dunkin BR Express Drive Thru Order Now Soft Serve Apply To start your order or find your nearest location please enter your city, state or zip code in the search field. Revolutionizing the brand meant taking a step back to understand the founding principles and earliest expressions of the brand. View Baskin-Robbins ice cream treats and frozen dessert menu. To redeem our National Ice Cream Day offer, guests can use the code SEIZETHEYAY at checkout for online orders or scan their Baskin-Robbins App coupon in-shop. Equally as important is celebrating the quality and creativity of the product that founders Burt and Irv embraced from the very beginning. From Sunday, July 16, to Saturday, July 22, 2023, we’re offering 5 off any purchase of 20 or more, so guests can celebrate the holiday all week long. The new visual identity system would turn fans of yesterday into brand loyalists of today and capturing Gen Z’s heart with everyday moments of “happy”. ![]() With a cult-like following, Baskin-Robbins is a brand that has the unique potential to transcend generations. ![]()
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